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| #1336383 in eBooks | 2016-08-22 | 2016-08-27 | File type: PDF|||Among a large collection of Consumer Behaviour texts, this book stands out for the authors’ innovative methods to intrigue students to think beyond textbook materials and be creative! With the content covering exactly what we need, I have used this
Praised for its no nonsense approach to engaging students and conveying key learning outcomes and for striking a good balance between sociological and psychological aspects of consumer behaviour, the new edition now features increased coverage of social media, digital consumption and up-to-date marketing practice.
Written from a European perspective, international in its scope and with an array of global international examples and cases from a v...
You can specify the type of files you want, for your gadget.Consumer Behaviour | Zubin Sethna, Jim Blythe. I really enjoyed this book and have already told so many people about it!
