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Consumer Behaviour and Branding: Concepts, Readings and Cases – The Indian Context

S. Ramesh Kumar




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 | #2866241 in eBooks |  2009-05-27 |  2009-05-27 | File type: PDF |  1.81

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India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of Consumer Behaviour and Branding: Concepts, Readings an



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