[PDF.29as] Consumed: Rethinking Business in the Era of Mindful Spending
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Consumed: Rethinking Business in the Era of Mindful Spending
Andrew Benett, Ann O'Reilly
[PDF.wd45] Consumed: Rethinking Business in the Era of Mindful Spending
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| #2051412 in eBooks | 2010-07-06 | 2010-07-06 | File type: PDF||0 of 0 people found the following review helpful.| A must-read that will change and enrich all your ideas!|By G. Celli|Amazingly written with updated facts and examples. Offers businesses and consumers all upcoming changes society will go through towards a more responsible and simple world! It has definitely changed the way I see products and businesses!|0 of 0 people found the following review helpful.||
|“The authors apply their marketing savvy and research to forecast the implications of ‘consumers’ growing discontentment’ with lives based on debt-funded extravagance. . . Examining recent trends exacerbated by
As the effects of the global recession linger, consumers everywhere are changing their purchasing patterns, paying greater attention to what and why they are buying, and from whom. While many feel rampant spending is hard-wired into the modern psyche and that we will be back to our wasteful ways soon enough, there are clear indications of a permanent shift in the way we shop. Even before the economic downturn, consumers' definitions of value had begun to change. Peop...
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