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Comunicando la Comunicazione Pubblicitaria (Italian Edition)

Federico Zia




[PDF.xf44] Comunicando la Comunicazione Pubblicitaria (Italian Edition)

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 | #3483846 in eBooks |  2016-03-17 |  2016-03-17 | File type: PDF

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Il testo presenta i principali argomenti legati alla comunicazione pubblicitaria, dalla sua evoluzione nel dopoguerra fino alla pubblicità globale passando per le agenzie pubblicitarie, gli effetti della pubblicità, il brand, le strategie, la creazione dei messaggi pubblicitari, la verifica dell’efficacia della comunicazione pubblicitaria e il media planning.



You easily download any file type for your gadget.Comunicando la Comunicazione Pubblicitaria (Italian Edition)   |  Federico Zia. A good, fresh read, highly recommended.

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