[PDF.32ue] Competitive Strategies: Managing the Present, Imagining the Future (Bocconi on Management)

Competitive Strategies: Managing the Present, Imagining the Future (Bocconi on Management)

[PDF.db22] Competitive Strategies: Managing the Present, Imagining the Future (Bocconi on Management)

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 | #2621346 in eBooks |  2012-11-30 |  2012-11-30 | File type: PDF

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||About the Author|Enrico Valdani is Full Professor and Director of the Marketing Department at Bocconi University, Italy. He is former President of SIM, the Italian Marketing Society, co-founder of VVA consulting company and the author of many books on strategic

This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.

You easily download any file type for your gadget.Competitive Strategies: Managing the Present, Imagining the Future (Bocconi on Management)   |  E. Valdani, A. Arbore. I was recommended this book by a dear friend of mine.

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