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Competitive Intelligence For the Competitive Edge

Alan Dutka




[PDF.iy66] Competitive Intelligence For the Competitive Edge

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 | #3626322 in eBooks |  2000-04-22 |  2000-04-22 | File type: PDF

||2 of 3 people found the following review helpful.| A good introduction to CI|By A Customer|I just finished this book and felt that the previous submission (Alabama) did not provide a balanced review of Dutka's work. Actually, I believe that this reader missed the point of the book entirely. If you need to be told the value of measuring market potential and evaluating competitive threats, then you should probably read a nice boo|About the Author|McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Get a Leg up on Your Closest Industry Rival! With years of real-world business experience behind him, author Alan Dutka offers this compelling look at competitive intelligence--the process of collecting, analyzing, and acting upon information about your competitors and the competitive environment--and how it can improve your company's bottom line and give you a leading edge. Taking a true practitioner's approach, Competitive Intelligence for the Competitive Edg...

You easily download any file type for your gadget.Competitive Intelligence For the Competitive Edge   |  Alan Dutka. I really enjoyed this book and have already told so many people about it!

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