[PDF.45gi] Competitive Intelligence and the Sales Force: How to Gain Market Leadership Through Competitive Intelligence

Competitive Intelligence and the Sales Force: How to Gain Market Leadership Through Competitive Intelligence

[PDF.yd21] Competitive Intelligence and the Sales Force: How to Gain Market Leadership Through Competitive Intelligence

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 | #2281510 in eBooks |  2013-11-14 |  2013-11-14 | File type: PDF

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||About the Author|Marketing Professor and Director of Executive Education for the Sales Excellence Institute, University of Houston C.T. Bauer College of Business

Because of their daily presence in the field and favored relationships with their customers, salespeople are the eyes and ears of their companies. In the new economic war, managers cannot take the chance of not being fully aware of the way they could be threatened by the competition. Yet, organizations face great difficulties to stimulate salespeople's collection and dissemination of competitive intelligence, and to manage market-based intelligence efficiently. This book...

You can specify the type of files you want, for your gadget.Competitive Intelligence and the Sales Force: How to Gain Market Leadership Through Competitive Intelligence   |  Joel Le Bon. A good, fresh read, highly recommended.

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