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| #2455990 in eBooks | 2000-06-01 | 2000-06-01 | File type: PDF||1 of 17 people found the following review helpful.| Communicating Globally: An Integrated Marketing Approach|By A Customer|Communication is one of the keys to success in a global environment. By taking an integrated approach to conduct marketing or communication is a very effective way to win the battle (no matter what kind of industry you are). It's worth to read this book.||'At last...a book that truly lives up to its claims of an integrated approach to marketing. It has no peer within marketing literature and its practitioners are similarly rare, despite many protestations to the contrary. Advertisers and agencies alike can on
How can a company effectively communicate its message to customers and prospects all over the world? How can it ensure that its branding messages "travel"? Designed to help executives position and leverage marketing communication in the global arena and use it to their ongoing strategic advantage, Communicating Globally shows how to successfully strategize, select appropriate communication tactics, and then execute a global communication plan that encompasses all sources...
You easily download any file type for your device.Communicating Globally | Don Schultz, Philip Kitchen. I really enjoyed this book and have already told so many people about it!
