[PDF.62up] City Branding and New Media: Linguistic Perspectives, Discursive Strategies and Multimodality

City Branding and New Media: Linguistic Perspectives, Discursive Strategies and Multimodality

[PDF.zk46] City Branding and New Media: Linguistic Perspectives, Discursive Strategies and Multimodality

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 | #3018836 in eBooks |  2015-01-13 |  2015-01-13 | File type: PDF

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||About the Author||Maria Cristina Paganoni is a tenured researcher in English Language and Translation at the University of Milan, Italy. Her current research focuses on web-mediated communication and the branding of cities and heritage, drawing on discourse anal

This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.

You easily download any file type for your device.City Branding and New Media: Linguistic Perspectives, Discursive Strategies and Multimodality   |  M. Paganoni. I was recommended this book by a dear friend of mine.

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