[PDF.24ro] Chinese Consumers in a New Era: Their Travel Behaviors and Psychology
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Chinese Consumers in a New Era: Their Travel Behaviors and Psychology
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[PDF.ig23] Chinese Consumers in a New Era: Their Travel Behaviors and Psychology
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| 2016-02-05 | 2016-02-05 | File type: PDF||About the Author||Kam Hung is an assistant professor at the School of Hotel and Tourism Management of The Hong Kong Polytechnic University, Hong Kong. She received her Master’s and Ph.D degrees from Texas A&M University, USA. Her research
As a newcomer to tourism, China has amazed the world with its rapid growth of inbound, outbound, and domestic tourism. Tourists from the Greater China area (Mainland, Hong Kong, Macao, and Taiwan) are well positioned to change the world’s tourism landscape. Influence of China in the global tourism arena will be even more significant with the realization of WTO’s vision of Mainland China as a top world tourism destination and tourists-generating country by ...
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