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CEO Branding: Theory and Practice

From Routledge




[PDF.wn46] CEO Branding: Theory and Practice

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 | #2308718 in eBooks |  2015-06-19 |  2015-06-19 | File type: PDF

|| |The book provides a valuable contribution to our understanding and practice of CEO branding. Its structure consists of neat "packets," i.e., chapters written by experts who have demonstrated in their own work how to concisely deliver a potentially

CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing body of interdisciplinary literature on this powerful aspect of branding, and Fetscherin has invited a leading panel of international scholars and practitioners to contribute original chapters in their area of expertise.



The book introduces the concept of the CEO as a brand, and outlines the "4Ps"...

You easily download any file type for your device.CEO Branding: Theory and Practice   |  From Routledge. A good, fresh read, highly recommended.

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