[PDF.00nf] Buyology: Truth and Lies About Why We Buy

Buyology: Truth and Lies About Why We Buy

[PDF.sl25] Buyology: Truth and Lies About Why We Buy

Buyology: Truth and Lies  Martin Lindstrom epub
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 | #244784 in eBooks |  2008-10-14 |  2008-10-21 | File type: PDF

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||3 of 3 people found the following review helpful.| is limited if not completely useless, because in most cases people simply don't know|By Customer|Essentially, we rarely have any rational control over why we buy some products and not others. This is because our brain subconsciously chooses for us. Traditional marketing methods no longer work in our society and the reasons we think we buy are very deceptive. Martin Lindstrom&r|From Publishers Weekly|Through extensive and expensive research, Lindstrom provides an adequate primer on what neuroscience studies can tell society—particularly marketers—about how selling (and more important, buying) works. Whether considering the

How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them?

In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-e...

You can specify the type of files you want, for your gadget.Buyology: Truth and Lies About Why We Buy   |  Martin Lindstrom. A good, fresh read, highly recommended.

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