[PDF.32kj] Business Project Management and Marketing: Mastering Business Markets (Springer Texts in Business and Economics)

Business Project Management and Marketing: Mastering Business Markets (Springer Texts in Business and Economics)

[PDF.us03] Business Project Management and Marketing: Mastering Business Markets (Springer Texts in Business and Economics)

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 |  2016-01-08 |  2016-01-08 | File type: PDF

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||From the Back Cover|Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and

Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manu...

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