[PDF.14na] Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and its Stakeholders
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Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and its Stakeholders
M. Ragas, E. Culp
[PDF.mb56] Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and its Stakeholders
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| #754534 in eBooks | 2014-12-17 | 2014-12-17 | File type: PDF||0 of 0 people found the following review helpful.| In 1988 I'd have run from this book; In 2015 I sought it out...|By Paul Swiergosz|Culp and Ragas clearly point out: Times have changed and the roles of and expectations for professional communicators has grown accordingly.
In my college days of the 80s, the only "business" course I took was aptly named, "Business For Non-Business Students." At the time I was grateful||"This book should be the first thing every aspiring communicator reads. It contains the defining lessons on how to earn trust, credibility and respect." -- Bill McDermott, Chief Executive Officer, SAP
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The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college.
You easily download any file type for your device.Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and its Stakeholders | M. Ragas, E. Culp. I really enjoyed this book and have already told so many people about it!
