[PDF.69gq] Building the Customer-Centric Enterprise: Data Warehousing Techniques for Supporting Customer Relationship Management
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Building the Customer-Centric Enterprise: Data Warehousing Techniques for Supporting Customer Relationship Management
Claudia Imhoff, Lisa Loftis, Jonathan G. Geiger
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Building the Customer-Centric Enterprise: Claudia Imhoff, Lisa Loftis, Jonathan G. Geiger epub Building the Customer-Centric Enterprise: Claudia Imhoff, Lisa Loftis, Jonathan G. Geiger pdf download Building the Customer-Centric Enterprise: Claudia Imhoff, Lisa Loftis, Jonathan G. Geiger pdf file Building the Customer-Centric Enterprise: Claudia Imhoff, Lisa Loftis, Jonathan G. Geiger audiobook Building the Customer-Centric Enterprise: Claudia Imhoff, Lisa Loftis, Jonathan G. Geiger book review Building the Customer-Centric Enterprise: Claudia Imhoff, Lisa Loftis, Jonathan G. Geiger summary
| #2666343 in eBooks | 2008-04-21 | 2008-04-21 | File type: PDF | PDF # 1||18 of 19 people found the following review helpful.| A good reference but the "CIF" strikes back !|By A Customer|A Data Warehouse and CRM consultant I was finally expecting the industry reference that would present the role of the Data Warehousing in CRM in clear terms and with authority. In many sense, this is the right book : it provides a broad and knowledgeable overview of the various CRM tools and architecture and how||"When it comes time to get serious about CRM, all paths lead to the infrastructure that CRM processing is built on. And no one understands that architecture better than Claudia Imhoff and her co-authors."--W. H. Inmon, billinmon.com |"Alvin Toffler predicted
Strategies for leveraging information technologies to improve customer relationships With E-business comes the opportunity for companies to really get to know their customers--who they are and their buying patterns. Business managers need an integrated strategy that supports customers from the moment they enter the front door--or Web site--right through to fulfillment, support, and promotion of new products and services. Along the way, IT managers need an integrate...
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