[PDF.19fh] Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
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Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
Scott M. Davis, Michael Dunn
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| #807661 in eBooks | 2007-12-10 | 2007-12-10 | File type: PDF||0 of 0 people found the following review helpful.| A must read|By Richard Gripp|Definitely a academic read but also one of the best books on brand, brand operationalizing, and the power and benefits a business achieves by becoming truly a brand driven organization.|0 of 0 people found the following review helpful.| excellent|By Mauricio Sanabria|An excellent guide to build a cu||“…This book is highly recommended for all forward-thinking executives—and those aiming to join that group.” (The Journal of Product & Brand Management, vol. 14, no. 3, 2005)|From the Inside Flap
In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn-- two of the nation's foremost experts on brands-- map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-driven culture within an organization so that building the brand becomes every...
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