[PDF.67fx] Brick & Mortar Shopping in the 21st Century (Advertising and Consumer Psychology)

Brick & Mortar Shopping in the 21st Century (Advertising and Consumer Psychology)

[PDF.bh24] Brick & Mortar Shopping in the 21st Century (Advertising and Consumer Psychology)

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 | #2697086 in eBooks |  2012-10-02 |  2012-10-02 | File type: PDF

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|| ||"This book offers a novel and thought-provoking perspective regarding how consumer behavior theories and research can inform consumer shopping behavior and retailing strategies." - Laura Peracchio, University of Wisconsin, Milwaukee

This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer behavior, this volume addresses questions such as: which psychological theories can provide insights into why so many consumers still flock to traditional shopping environments? What situational factors promote or inhibit 'ph...

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