[PDF.45so] Brands: The Logos of the Global Economy (International Library of Sociology)

Brands: The Logos of the Global Economy (International Library of Sociology)

[PDF.qf03] Brands: The Logos of the Global Economy (International Library of Sociology)

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 | #2357431 in eBooks |  2004-08-12 |  2004-08-12 | File type: PDF

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||0 of 0 people found the following review helpful.| The book's greatest strength, theoretical sophistication|By tsarpepe|The book's greatest strength, theoretical sophistication, is also its greatest weakness. The author seems incapable of formulating a thought, big or small, without citing theoretical sources. Each aspect of the argument (i.e., each chapter) is advanced by following one particular theoretical authority, with a

Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they?

The brand, that point of connection between company and consumer, has become one of the key cultural forces of our time and one of the most important vehicles of globalization. This book offers a detailed and innovative analysis of the brand

Illustrated with many examples, the book argues that brands:
* mediate the supp...

You easily download any file type for your gadget.Brands: The Logos of the Global Economy (International Library of Sociology)   |  Celia Lury. Just read it with an open mind because none of us really know.

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