[PDF.76nt] Brands of Faith: Marketing Religion in a Commercial Age (Media, Religion and Culture)

Brands of Faith: Marketing Religion in a Commercial Age (Media, Religion and Culture)

[PDF.af29] Brands of Faith: Marketing Religion in a Commercial Age (Media, Religion and Culture)

Brands of Faith: Marketing  Mara Einstein epub
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 | #363176 in eBooks |  2007-09-14 |  2007-09-14 | File type: PDF

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||1 of 1 people found the following review helpful.| it's one of my favorite academic works on the intersection of the sociology of ...|By A Fan|I think this book deserves way more attention than it has gotten; it's one of my favorite academic works on the intersection of the sociology of religion, culture, and branding. Why do faiths take on the guise of branding? How does this function to create a docile and engaged audience? I| ||'This illuminating, thoughtful, and important analysis of faith branding explains a great deal about the current crossover of entertainment and religion in the US...Highly recommended.' – R. Ray, Mississippi State University, CHOICE

In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities.  Brands of Faith argues that in order to compete effectively faiths have had to become brands – easily recognizable symbols and spokespeople with whom religious prospects can make immediate connections

You easily download any file type for your device.Brands of Faith: Marketing Religion in a Commercial Age (Media, Religion and Culture)   |  Mara Einstein. A good, fresh read, highly recommended.

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