[PDF.40iu] Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds

Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds

[PDF.kt01] Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds

Brand Stretch: Why 1  David Taylor epub
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 | #1573700 in eBooks |  2008-03-11 |  2008-03-11 | File type: PDF | PDF # 1

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||1 of 1 people found the following review helpful.| Insightful!|By Rolf Dobelli|Given how heavily companies spend on advertising and merchandising, any factor - in this case, better use of branding - that could possibly enhance the survival chances of a product extension deserves serious consideration. In fact, if you are thinking about launching a new product tied to an existing brand, this informative book might save your care| |“This is essentially a useful guide for brand managers in organisations without long-term wisdom.” (Brand Strategy, May 2004) |“If this review were to be only two words, they would be 'Buy this!' [this] book is an essential, authoritative an

Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. This book presents a single-minded focus on brand stretching that covers topics not found anywhere else, such as how to launch brand extensions and support them.

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You can specify the type of files you want, for your gadget.Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds   |  David Taylor. Just read it with an open mind because none of us really know.

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