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Brand New World: How Paupers, Pirates, and Oligarchs are Reshaping Business

Max Lenderman




[PDF.fq90] Brand New World: How Paupers, Pirates, and Oligarchs are Reshaping Business

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 | #2823060 in eBooks |  2010-08-10 |  2010-08-10 | File type: PDF

||0 of 0 people found the following review helpful.| Read this!|By Barbara Dubois|A refreshing and educational view of how marketing - or branding - works outside of our country. It's an unusual perspective and a story you can learn from.. I found it very helpful for my work in marketing. I recommend it highly.|1 of 1 people found the following review helpful.| Great read for brand side marketers and|About the Author||Max Lenderman is Executive Creative Director at GMR Marketing LLC. His clients include ING Direct, McDonald’s, Pepsi and VISA. A founding member of the International Experiential Marketing Association, he is a sought-after speaker on bran

To get around a ban on alcohol advertising, a Russian oligarch starts a bank with the same name as his bestselling premium vodka. Russian Standard is still the #1 vodka and is now the largest consumer bank, issuing 77 percent of credit cards in the country. Silk Street market, the epicenter of piracy and counterfeiting in China, launches its own brand. The largest city in South America bans all billboards, posters and signs in a fight against “visual pollution.&...

You easily download any file type for your device.Brand New World: How Paupers, Pirates, and Oligarchs are Reshaping Business   |  Max Lenderman. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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