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Brand It Yourself: The Fast, Focused Way to Marketplace Magic

Lynn Altman




[PDF.il07] Brand It Yourself: The Fast, Focused Way to Marketplace Magic

Brand It Yourself: The  Lynn Altman epub
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Brand It Yourself: The  Lynn Altman audiobook
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 | #1505322 in eBooks |  2006-11-16 |  2006-11-16 | File type: PDF

||2 of 3 people found the following review helpful.| inspiring|By DM|This book is great. It really breaks down every aspect of the branding process, step by step, and I found the specific examples and exercises really helpful. It helps to clarify the "don'ts" of branding as well, which are just as important as the "do's". This book is an easy read and I like the tone. You can tell the author has a sense of humor.

Helpe|From Publishers Weekly|Author and creative consultant Lynn Altman offers a how-to guide to the Brandmaker Express, a process she and partner Joe Viverito have developed to successfully brand consumer products for a long list of well-known companies, including Co

How companies can stop overthinking the branding process, with faster and better results 

Brand It Yourself is about getting a handle on your brand fast—without getting bogged down by research data, focus groups, or company politics.

Lynn Altman believes that branding should be an energizing, exciting process. Unfortunately, too many companies turn it into a complicated grind, burying their common sense about how to connect with...

You easily download any file type for your device.Brand It Yourself: The Fast, Focused Way to Marketplace Magic   |  Lynn Altman. Just read it with an open mind because none of us really know.

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