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| #2169333 in eBooks | 2012-03-29 | 2012-03-29 | File type: PDF|||The authors are two experienced journalists turned PR practitioners who have worked on reputation management with major organisations such as IBM and Tesco and they have interesting observatiosn to make about the challenges facing traditional media from the ra
As the media landscape looks increasingly diverse and anarchic, individuals, organisations and governments should not waste time wondering whether they have lost control of their reputations. The simple fact is that they have never had control. The question is what they can do about it now, and what they need to consider for the future.
The fragmentation of media and the rise of social media has brought brand and personal reputational risk into sharp focus lik...
You can specify the type of files you want, for your gadget.Brand Anarchy: Managing corporate reputation | Stephen Waddington, Steve Earl. I really enjoyed this book and have already told so many people about it!
