[PDF.78pj] Body of Truth: Leveraging What Consumers Can't or Won't Say

Body of Truth: Leveraging What Consumers Can't or Won't Say

[PDF.mx45] Body of Truth: Leveraging What Consumers Can't or Won't Say

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 | #2436235 in eBooks |  2008-04-21 |  2008-04-21 | File type: PDF

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||9 of 10 people found the following review helpful.| It changed my thinking about consumer research.|By Joseph S. Zagorski|You might think a book about measuring sensory responses to advertising stimuli would be either A) dry and boring or B) a soft-peddle pitch to get you to buy some expensive consulting gig rigged for sensory measurement...but this book is neither. It's a well-written, entertaining, thought-provoking and prac|From the Inside Flap|Many marketers assume that consumers are rational beings who choose products based on their perceived benefits. However, new research shows that much of the decision-making process happens subconsciously, based on the consumer’s emotio

In Body of Truth, Dan Hill, PhD, explores the rational approach to marketing and market research, using the latest findings on human cognition and communication to help marketers tap into consumers’ real needs and wants. Hill backs his argument with new technology such as biofeedback and facial coding to measure and record consumers’ true sensory responses to products and advertisements, providing a framework for developing marketing initiatives that e...

You easily download any file type for your device.Body of Truth: Leveraging What Consumers Can't or Won't Say   |  Dan Hill.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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