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Biography of an Idea: The Founding Principles of Public Relations

Edward L. Bernays




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 | #635068 in eBooks |  2015-04-07 |  2015-04-07 | File type: PDF

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The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion

A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation’s most influential social architects. In Biography of an Idea, Bernays traces the formative moments of his career, from his...

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