[PDF.52lf] Beyond Listening: Learning the Secret Language of Focus Groups

Beyond Listening: Learning the Secret Language of Focus Groups

[PDF.eh44] Beyond Listening: Learning the Secret Language of Focus Groups

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 | #2772084 in eBooks |  2008-04-21 |  2008-04-21 | File type: PDF

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||0 of 0 people found the following review helpful.| great info for novices|By Paul Hoffman|As I began contemplating my disservice project, I realized interested to better understand my target population and the project (product) implications for use. I got this book to better understand the process. The anecdotes are memorable and the information helped me not only with this project, but several at work interns of understandin| |??there are some useful observations about the limitations of focus groups?? (Marketing, 31 July 2003)|From the Inside Flap|Why is it some consumers purchase certain brands religiously and are hard-pressed to name any of t

A groundbreaking guide to making one of marketing's most important resources more effective

When kids in a Nabisco focus group told researchers that they always separated their Oreos before they ate them, the researchers recommended that the company develop a cookie that couldn't be taken apart. Fortunately, in this case, Nabisco didn't heed the researchers' advice. Each year, companies spend a billion dollars on focus groups designed to ferret out consumer mot...

You can specify the type of files you want, for your gadget.Beyond Listening: Learning the Secret Language of Focus Groups   |  Bonnie Goebert. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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