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Bajo la influencia del branded content. Efectos de los contenidos de marca en niños y jóvenes (Libros Profesionales) (Spanish Edition)

Antón Álvarez Ruiz




[PDF.xh34] Bajo la influencia del branded content. Efectos de los contenidos de marca en niños y jóvenes (Libros Profesionales) (Spanish Edition)

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 | #2925406 in eBooks |  2014-04-30 |  2015-09-15 | File type: PDF

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El branded content —contenidos y entretenimiento patrocinados por una marca— plantea toda una serie de interesantes cuestiones, especialmente cuando se dirige al público infantil y juvenil.

¿Es útil para todas las marcas? ¿Cuándo y cómo debe utilizarse? ¿Consigue solo un efecto temporal o puede servir para crear relaciones duraderas? ¿Cómo lo viven los jóvenes consumidores y c&oa...

You easily download any file type for your device.Bajo la influencia del branded content. Efectos de los contenidos de marca en niños y jóvenes (Libros Profesionales) (Spanish Edition)   |  Antón Álvarez Ruiz. I really enjoyed this book and have already told so many people about it!

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