B2B Brand Management Philip Kotler, Waldemar Pfoertsch epub B2B Brand Management Philip Kotler, Waldemar Pfoertsch pdf download B2B Brand Management Philip Kotler, Waldemar Pfoertsch pdf file B2B Brand Management Philip Kotler, Waldemar Pfoertsch audiobook B2B Brand Management Philip Kotler, Waldemar Pfoertsch book review B2B Brand Management Philip Kotler, Waldemar Pfoertsch summary
| #1229856 in eBooks | 2006-09-22 | 2006-09-22 | File type: PDF | PDF # 1||5 of 6 people found the following review helpful.| Less than promised|By Jayme Kopke|Given the lack of good content on B2B marketing, not to mention B2B branding, and Mr Kotler's reputation, I was expecting much from this book. It was a disappointment. As said by a previous reviewer, the book doesn't really concentrate on the B2B field, using many well known examples of consumer brands. This wouldn't be a problem if these cases|||From the reviews: |"Just received my copy of B2B Brand Management - what a beautiful piece of work! Thank you for this advancement to our practice! (Ralph A. Oliva, Executive Director, Institute for the Study of Business Markets Professor of Marketing, Smeal
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of well-known consumer goods such as Coca Cola, McDonald's, Kodak, and Mercedes. Now it is time for more industrial companies to start using branding in a sophisticated way. Some industrial companies have led the way... Caterpillar, DuPont, Siemens, GE. But industrial companies must understan...
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