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Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing
Jeremy Bullmore
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| #2978967 in eBooks | 2007-12-10 | 2007-12-10 | File type: PDF||0 of 5 people found the following review helpful.| Gracias Mr. Bullmore por compartir con nosotros su capacidad de reflexión|By Cristian Parodi|El libro de Mr. Bullmore nos introduce en diferentes reflexiones. A mi me genera la sana envidia de desear llegar a la edad de Mr. Bullmore con su lucided y creatividad . Su libro, tanto con sus contenidos como en su diseño y formato, también es una señal que||"Using catchy chapter titles and shrewdly linking them to the subject matter, the author actively ensures an entertaining page-turning experience." (Gulf Business Magazine, October 2006)|From the Back Cover|In most
Apples, Insights and Mad Inventors is a collection of timeless, thought-provoking observations on a range of marketing issues from one of the industry’s best-known names – Jeremy Bullmore. Most of the pieces originally appeared in the annual reports of WPP, while others were the basis for conference keynote addresses. With topics ranging from client management and brand management to strategy and product development, and sources of inspiration as diver...
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