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Answering the Ultimate Question: How Net Promoter Can Transform Your Business
Laura L. Brooks PhD, Richard Owen
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| #847073 in eBooks | 2008-12-03 | 2008-12-03 | File type: PDF||0 of 0 people found the following review helpful.| Impeccable Customer Experience = PROFIT|By Steven J. Dorfman|Today, I had the pleasure of interviewing Richard Owen on my TV show, to discuss this book. Not many people can earn this title, but Richard is clearly a thought leader in his field. This book is your comprehensive guide to measuring the impact of your customer experience and then TAKING THE NECESSARY ACTION to grow y||"...this detailed and lengthy book...looks at ways in which companies' NPS ratings can be improved" (Research Magazine, February 2009) ‘The book covers the core process of capturing accurate data, using the results to investigate internal and customer
Fred Reichheld's 2006 book The Ultimate Question, that question being, "How likely is it that you would recommend this company to a friend or colleague?"-challenged the conventional wisdom of customer satisfaction programs. It coined the terms 'bad profits' and 'good profits' and pointed to a faster, much more accurate way of gauging customers' real loyalty to a company, introducing a quantitative measure (the Net Promoter Score) for establishing a baseline and ef...
You easily download any file type for your gadget.Answering the Ultimate Question: How Net Promoter Can Transform Your Business | Laura L. Brooks PhD, Richard Owen.Not only was the story interesting, engaging and relatable, it also teaches lessons.