[PDF.46qs] Alternative Market Research Methods: Market Sensing

Alternative Market Research Methods: Market Sensing

[PDF.yp46] Alternative Market Research Methods: Market Sensing

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 | #2760086 in eBooks |  2016-09-13 |  2016-09-13 | File type: PDF

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||About the Author||David Longbottom is a Reader in Marketing at the University of Derby, UK. |Alison Lawson is a Senior Lecturer in Marketing at the University of Derby, UK.

Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs. Alternative Market Research Methods: Market sensing is a new approach that enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions.

This book, the first text dedica...

You can specify the type of files you want, for your gadget.Alternative Market Research Methods: Market Sensing   |  From Routledge. A good, fresh read, highly recommended.

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