[PDF.20ds] Alcoholism Treatment Marketing: Beyond T.V. Ads and Speeches

Alcoholism Treatment Marketing: Beyond T.V. Ads and Speeches

[PDF.cs78] Alcoholism Treatment Marketing: Beyond T.V. Ads and Speeches

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 |  2014-04-04 |  2014-04-04 | File type: PDF

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The annual economic burden of alcohol abuse in the United States is staggering, yet the alcoholism treatment industry has been historically plagued by governmental regulations, moral crusades, advocacy of specific treatment approaches, and a lack of marketing knowledge. Here is the first focused set of research on the marketing of alcoholism treatment services. The authors of this much-needed volume--reputable marketing and research scholars--greatly expand the current b...

You easily download any file type for your gadget.Alcoholism Treatment Marketing: Beyond T.V. Ads and Speeches   |  Donald Self. Just read it with an open mind because none of us really know.

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