[PDF.75ti] Advertising Theory (Routledge Communication Series)
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Advertising Theory (Routledge Communication Series)
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[PDF.jg10] Advertising Theory (Routledge Communication Series)
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| #844075 in eBooks | 2012-04-23 | 2012-04-23 | File type: PDF||0 of 0 people found the following review helpful.| Five Stars|By SethB|Great book|0 of 0 people found the following review helpful.| Five Stars|By Cloris|Really like new book. Interesting view on the gap between practitioners and academia.|||"Although seemingly impossible for a single text, Advertising Theory offers an excellent introduction to many current scholarly advertising domains... Highly recommended." - M.R. Hyman, CHOICE Magazine |'All in all,
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation....
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