Advertising has today become an indispensable marketing tool of the corporate world. The advent of the Internet, e-commerce, desktop publishing and computer-aided designing has revolutionized the advertising world. This book provides an in-depth coverage of the concepts related to advertising, media planning and creativity in advertising. Divided into five parts, the text covers all the important aspects of advertising, including the changing face of the advertisin...
You can specify the type of files you want, for your gadget.ADVERTISING: PLANNING AND IMPLEMENTATION | SANGEETA SHARMA, RAGHUVIR SINGH. Just read it with an open mind because none of us really know.
