[PDF.63ip] Advertising Organizations and Publications: A Resource Guide

Advertising Organizations and Publications: A Resource Guide

[PDF.xj23] Advertising Organizations and Publications: A Resource Guide

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 | #3560086 in eBooks |  2000-02-25 |  2012-07-05 | File type: PDF

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||About the Author||John Philip Jones entered academe in 1981 after a 25-year career in advertising with J. Walter Thompson in Europe, is a tenured Professor in the Newhouse School at Syracuse University, and was Chairman of the Advertising Department for s

John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications.

Entries are arranged alphabetically for easy access and include a thorough description of each organization's purpose, activity and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Scienc...

You easily download any file type for your gadget.Advertising Organizations and Publications: A Resource Guide   |  John Philip Jones. I was recommended this book by a dear friend of mine.

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