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Advertising Myths: The Strange Half-Lives of Images and Commodities (International Library of Sociology)

Anne Cronin




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 | #2915775 in eBooks |  2012-11-12 |  2012-11-12 | File type: PDF

||About the Author|Anne Cronin is a lecturer in the Sociology department, and at the Institute for Cultural Research, at Lancaster University. She has also published Advertising and Consumer Citizenship: Gender, Images and Rights (Routledge, 2000).

Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of 'circuits of belief' that flow between practitioners, clients, regulators, cons...

You easily download any file type for your gadget.Advertising Myths: The Strange Half-Lives of Images and Commodities (International Library of Sociology)   |  Anne Cronin.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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