[PDF.02vh] Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan
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Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan
Keiko Tanaka
[PDF.pw20] Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan
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| #2843222 in eBooks | 2005-07-05 | 2005-07-05 | File type: PDF|||`... this study illustrates the new perspectives that relevance theory may open (or at least may help to rediscover) in the area of advertising language. At the same time it offers a useful comparison between Japanese and British advertising, showing
Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using relevance theory as a framework, she sets out its key aspects and applies them to the language of written advertising in Britain and Japan. Particular emphasis is placed on `covert communication', puns and metaphors, and the book contains a unique chapter on images of women ...
You easily download any file type for your device.Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan | Keiko Tanaka. A good, fresh read, highly recommended.
