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Lucid, insightful, an inspiration for even more creative communications and a treat for the mind. A must read for all wanting to better understand advertising and promotion (Professor Leslie de
This textbook introduces the key concepts, methods and issues within advertising and promotion for students taking courses on the subject at universities and colleges.
It offers first-hand examples gathered from leading international advertising agencies and brand campaigns, and it is told from the perspective of the agency to give a fun and creative insider view which helps ...
You easily download any file type for your gadget.Advertising and Promotion | Chris Hackley, Rungpaka Amy Hackley. A good, fresh read, highly recommended.
