[PDF.29nr] Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives

Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives

[PDF.cg07] Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives

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 | #1086443 in eBooks |  2013-07-18 |  2013-07-18 | File type: PDF

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||0 of 0 people found the following review helpful.| ONLY get the KINDLE Version|By Frankie|As an Ad guy, I really really really wanted this book to be more insightful... but not all things are as I wish... and definitely not as advertised.

Had I finished it within the 7-day Kindle grace period, I would have returned this book!

THE REASON WHY?:

I was initially excited to hear from anthropologist w| |“Advertising and Anthropology provides valuable insight into the ways that anthropology can effectively (if controversially) participate in the modern corporate world as well as ways that advertising/business anthropology reflects and rethinks convention

Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professio...

You can specify the type of files you want, for your device.Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives   |  Timothy de Waal Malefyt, Robert J. Morais. A good, fresh read, highly recommended.

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