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Advertising: A Cultural Economy (Culture, Representation and Identity series)

Liz McFall




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 |  2004-02-18 |  2015-07-22 | File type: PDF

||2 of 2 people found the following review helpful.| McFall Poops the Postmodern Party|By C. Hackley|Liz McFall's scholarly, carefully researched and well-written book has a simple narrative. Advertising is fun, interesting, multi-faceted and culturally significant. But it isnt new. The not-new-ness of advertising is McFall's refrain throughout this resoundingly anti-epochal tome. Semiotic critiques of advertising have, according

Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.



Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empir...

You easily download any file type for your gadget.Advertising: A Cultural Economy (Culture, Representation and Identity series)   |  Liz McFall. I was recommended this book by a dear friend of mine.

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