[PDF.77ca] Actionable Web Analytics: Using Data to Make Smart Business Decisions

Actionable Web Analytics: Using Data to Make Smart Business Decisions

[PDF.li60] Actionable Web Analytics: Using Data to Make Smart Business Decisions

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 | #1148469 in eBooks |  2009-10-19 |  2009-10-19 | File type: PDF

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||1 of 1 people found the following review helpful.| The chapter "Monetizing Site Behaviors" alone is worth the price.|By Charles Thrasher|Actionable Web Analytics is one of the most useful books I own about web analytics, and I own quite a few. It isn't an introduction to web analytics -- for that I recommend Avinash Kaushik's Web Analytics: An Hour a Day -- but for practical application in a business environment large or small,| |"Relationship marketing continues to evolve in new and exciting ways, and Actionable Web Analytics provides a clear and concise guidebook for the marketing executive. Shane and Jason have captured the essence of creating relationships online, which lead to mea

Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions—and many mor...

You easily download any file type for your device.Actionable Web Analytics: Using Data to Make Smart Business Decisions   |  Jason Burby, Shane Atchison. I was recommended this book by a dear friend of mine.

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