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Acquiring, Processing, and Deploying: Voice of the Customer

M. Larry Shillito




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 | #2549185 in eBooks |  2000-09-25 |  2000-09-25 | File type: PDF

|| |Voice of the Customer properly acquired and deployed using the Customer Oriented Concepting Process (COPC) has been a powerful combination for us. Properly deployed at the front end of the commercialization process, VOC and COPC allowed us to make decisions fa

Do you want a better understanding of who your customers are? Do you want to learn how to acquire the customer voice? The next decade will be the decade of the customer. Meeting their wants, needs, and desires better than anyone else will be paramount to your organization's success. Acquiring, Processing, and Deploying Voice of the Customer gives you the tools you need to develop a Voice of the Customer (VOC) plan from beginning to end.

Shillito describes the deli...

You easily download any file type for your device.Acquiring, Processing, and Deploying: Voice of the Customer   |  M. Larry Shillito.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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