[PDF.82uw] Achieving a Strategic Sales Focus: Contemporary Issues and Future Challenges
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Achieving a Strategic Sales Focus: Contemporary Issues and Future Challenges
Kenneth Le Meunier-FitzHugh, Tony Douglas
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| 2016-09-05 | 2016-09-05 | File type: PDF||About the Author||Kenneth Le Meunier-FitzHugh, Senior Lecturer in Marketing, Norwich Business School, University of East Anglia,Tony Douglas, Director, Edinburgh Institute (SALES) Subject Group Leader - Strategy, Operations and Economics Senior Lect
The main aim of this book is to consider how the sales function informs business strategy. Although there are a number of books available that address how to manage the sales team tactically, this text addresses how sales can help organizations to become more customer oriented. Many organizations are facing escalating costs and a growth in customer power, which makes it necessary to allocate resources more strategically. The sales function can provide critical custo...
You easily download any file type for your gadget.Achieving a Strategic Sales Focus: Contemporary Issues and Future Challenges | Kenneth Le Meunier-FitzHugh, Tony Douglas. I was recommended this book by a dear friend of mine.
