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Abbastanza verde non è verde abbastanza: storie di greenmarketing (Italian Edition)

Alessio Alberini




[PDF.qz28] Abbastanza verde non è verde abbastanza: storie di greenmarketing (Italian Edition)

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 |  2014-11-15 |  2014-11-17 | File type: PDF

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Com'è cambiato il concetto di sviluppo sostenibile in Italia dagli anni '70 ad oggi e com'è cambiata la comunicazione delle aziende intorno a questo tema? Attraverso esempi di buone e cattive pratiche, ricerche ed esperienze, Alessio Alberini ci aiuta a riflettere sul reale impatto delle decisioni aziendali in materia di produzione e vendita. Un manuale pieno di idee utili agli imprenditori che abbiano voglia di stravolgere le regole ed inserirsi in un nuov...

You can specify the type of files you want, for your device.Abbastanza verde non è verde abbastanza: storie di greenmarketing (Italian Edition)   |  Alessio Alberini. A good, fresh read, highly recommended.

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