[PDF.79ko] A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry

A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry

[PDF.uw46] A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry

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 | #1691131 in eBooks |  2014-04-08 |  2014-04-08 | File type: PDF

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||0 of 0 people found the following review helpful.| Worth every penny|By S. Thomas Adelstein|$10000 worth of research in an easily read book. Multidisciplinary approach.|About the Author||Pierre-Yves Donzé is Associate Professor and Hakubi scholar at Kyoto University, Japan. He earned his PhD from University of Neuchâtel, Switzerland, before embarking upon research projects in Japan and the United States. His resear

This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.

You can specify the type of files you want, for your gadget.A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry   |  P. Donzé. I really enjoyed this book and have already told so many people about it!

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