[PDF.38oe] 60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals
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60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals
Idris Mootee
[PDF.xp11] 60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals
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| #430752 in eBooks | 2013-05-17 | 2013-05-17 | File type: PDF||1 of 1 people found the following review helpful.| book review|By Nick H.|Good book for building knowledge on building and maintaining brands.|1 of 1 people found the following review helpful.| An unique point of view|By Charles kwan|It is the book I read among those hundred of branding book, but at unique point of view. Most of the books are academic style. However, this book|About the Author||IDRIS MOOTEE is the CEO of Idea Couture, a global innovation firm with offices in San Francisco, Shanghai, Toronto, London, Dubai, and Mexico City. He has worked with clients such as Amex, Burberry, BMW, Boeing, Cisco, De Beers, Kraft, N
Praise for 60-Minute Brand Strategist
"A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world." —Angela Ahrendts, CEO, Burberry
"Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you an...
You easily download any file type for your gadget.60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals | Idris Mootee. A good, fresh read, highly recommended.